EPFO Website Redesign – UX Case Study By Ajex Arnest.

Old Homepage

🔍 Overview

The Employees' Provident Fund Organisation (EPFO) is India’s largest social security organization, serving 65+ crore active members. Despite its significance, the existing website was outdated, clunky, and far from user-friendly.

I took on the challenge to reimagine the EPFO homepage with a modern, minimal, and mobile-first UX approach to ensure access to vital government services was fast, intuitive, and inclusive.

🤔 The Problem

The official EPFO website had:

• ❌ A cluttered interface with too many options at once

• ❌ No mobile-first design strategy

• ❌ Poor accessibility and visual hierarchy

• ❌ Inefficient user flows for common actions

🎯 My Goal

To transform the EPFO homepage into a seamless digital experience that empowers citizens to easily access government services — with clarity, speed, and trust.

Redesigned Homepage (Desktop + Mobile)

📱 Solutions

✅ Mobile and Desktop versions of the homepage with:

✅ Simplified navigation (segmented by user type)

✅ Quick access to key portals (UAN, KYC, e-Passbook, etc.)

✅ Highlighted EPFO statistics for user trust

✅ Sticky header with essential links like Contact, Feedback, and Language switcher

✅ Clean CTA-based services: Member, Employer, and Pensioner

🛠 My UX Process

1. 🕵️ UX Audit

I analyzed the current EPFO site for usability issues using:

• Heuristic evaluation ✅

• Accessibility checks (color contrast, ARIA) ✅

• Scroll-depth and click heatmap simulation ✅

🔍 What I found:

• Homepage had over 60+ clickable links right at the top

• Dropdown menus made it hard to scan or select key actions

• Font sizes and spacing were not mobile-friendly

2. 👂 User Research

Quick interviews + community forums gave insight:

• Most users just wanted UAN, Passbook, and KYC portals

• 90% accessed the site via mobile phones

• Senior users struggled with navigation and long scrolls

👤 User Persona

01. Ramesh, 39 – Factory Worker

• Uses low-end Android phone

• Checks PF balance once a month

• Doesn’t understand complicated tech terms

• Needs direct access to Passbook, UAN login, and balance

02. Priya, 26 – HR Executive

• Uses desktop daily

• Needs quick Employer logins & e-return tools

• Often guides others on EPFO usage.

🎨 Final Design Highlights

• Minimal, modern UI ✅

• Fully responsive (mobile-first tested) ✅

• Dark/light mode ready ✅

• WCAG 2.1 accessibility improvements ✅

📈 Outcomes (Prototype-ready)

✨ Improved clarity and usability ✨ Optimized for mobile-first users ✨ Simplified navigation and actions ✨ Increased accessibility (ADA-compliant colors + contrast).

🚀 Final Thoughts

Government websites are the face of digital trust. A better design doesn’t just mean good looks — it means empowerment at scale. With this redesign, I aimed to make India's social security system more accessible, transparent, and user-first.

Let’s bring smart UX into public systems. One screen at a time. 💻📱